Tuesday, March 2, 2021

Joel Cruz opens his new food business


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Successful businessman and deemed Lord of Scents as the President and CEO of Aficionado Perfumes and Personal Care, Joel Cruz, has diversified his business into food. As a a major need in the market in this changing economic situation, he launched a new brand called Takoyatea.

This is a coined word that is a combination of the famous Japanese street food takoyaki and the popular Taiwanese drink milk tea — a perfect combo meal. He is a big fan of both as he has enjoyed these during his travels to the respective countries, therefore knowing the authentic tastes and concocted these in their food offerings.

The business started with his family in their community in Manila and proved to be a promising venture with encouraging daily sales. The business model is selling both on-site for dine-in and takeaway, and online via social media and food delivery platforms.

Together with Joel, those invited to do the honors of cutting the ribbon at the opening were Philippine Ambassador to Russia Vic Garcia and gorgeous wife Connie, Marissa Fenton, and Hi! Society. There were numerous interests to franchise the business and this motivated Joel to start expanding in different locations in the Philippines.

Good luck on your new business venture, Joel.



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