Comm&Sense’s big bet on data-driven communications — or simply, “Intelligent PR” — appears to be a step in the right direction as the agency was nominated for the Agency of the Year award for the second time in a row on the back of its record haul of 15 Philippine Quill Awards from the International Association of Business Communicators — Philippines.
Leading the 15 recognitions is the collaboration between Comm&Sense and leading health maintenance organization (HMO) PhilCare which produced the PhilCare Community Quarantine (CQ) Wellness Index, a study on the state of well-being of Filipinos as they faced the Covid-19 pandemic.
Rolled out in the summer of 2020, the PhilCare CQ Wellness Index looked into the actual state of well-being of Filipinos while in quarantine. The study also examined how various sectors of society across the country responded to the effects of the lockdowns and the pandemic as a whole.
The PhilCare CQ Wellness Index received two top division award nominations: One for Excellence in Communications Research and the other for COVID Communications, a special division in this year’s Quills dedicated to business communication efforts in response to the pandemic.
Apart from these, Comm&Sense and its affiliates received awards for its collaborations with clients in the fast-moving consumer goods (FMCG) industry, financial services, and healthcare services.