Children from all over the country may not be allowed to play sports outside, but Milo is bringing sports to their homes.
Milo has offered online courses and tutorials for children to remain active through sports since last year through its various grassroots programs.
“The programs will continue this year,” said Nestle Philippines assistant vice president Lester Castillo at the weekly TOPS Usapang Sports online forum last Thursday. “Around 15 million Filipinos participated online, and we are hoping more to join this year as we launch a new campaign that I am sure iconic veteran athletes would inspire the children.”
In the campaign, Filipino athletes, such as world champion gymnast Caloy Yulo, multi-medalist taekwondo jin Japoy Lizardo, volleyball phenom Alyssa Valdez and former PBA superstar Chris Tiu, would play as role models for the new generation of athletes: Nathan Ayson of gymnastics; siblings Anna Beatrice and Mateo Luiz Sarmiento of taekwondo; Sofia Ildefonso of volleyball; and Mikaela De Leon Martires of basketball – all of whom were products of Milo’s sports programs.
“The new campaign’s theme is ‘Mula Noon, Hanggang Ngayon-Tuloy ang Pagiging Champion,’’ said Castillo, who was also joined in the online forum by former taekwondo Olympian Stephen Fernandez, and 2019 Southeast Asian Games taekwondo gold medalist Pauline Lopez, who are also helping Milo in its bid to mold young sports champions.
“We want the kids to stay at home and stay healthy by teaching them the fundamentals of sports for free under the Milo Home Court program,” Castillo said.
Castillo, likewise, promised to bring back the Milo Little Olympics once the health and safety restrictions are lifted and things “get back to normal again.”
The iconic Milo Little Olympics, which pits student-athletes from Luzon, Visayas, and Mindanao to one another, was not held in 2019 to give way to the country’s hosting of the SEA Games.
“I should have returned in 2020, but the pandemic happened,” Castillo said. “This year, wala pa rin tayong Milo Little Olympics pero kapag pinayagan na tayo next year, siguradong magkakaroon na tayo uli.”